Why use video in social media marketing? It is the easiest way to let viewers know about your products and services. A video gives viewers a clearer vision of what you want them to know.
It’s our favorite method to introduce potential clients to your business. Are you familiar with Top of Funnel ? It’s an introduction to your business – like a business card. If you’re sassy your pips may decide to share your video across a few social media platforms and may help increase views of your video and may even convince the visitor to visit your landing page from your call-to-action button.
Make a short video full of important information. Start your video with a brief introduction about your business/services. You can add a short client success story in using your products/services. Then finish your video with a call-to-action that converts your social media fans and followers into clients.